01GAMES
Games people want to play.
We design and publish playful games for mobile and the web — from the first prototype to the store listing.
- Game development
- Publishing
- Mobile + Web
We make games.
We make them grow.
FireFrag builds playful games for mobile and the web, and the growth engine that puts them in front of the right players.
WHAT WE DO
Two engines. One team.
Games and growth are not separate departments here. They feed each other.
02GROWTH
Growth that feels native.
User acquisition, monetization and creative production for games. We make campaigns that earn attention instead of interrupting.
- User acquisition
- Monetization
- Creative production
THE WHOLE LOOP
From first sketch to lasting growth.
Build, launch, grow and create — under one roof.
Game development
Concept, prototype, production. We find the fun early and build around it.
Publishing
Store presence, release planning and the unglamorous work that makes a launch feel smooth.
Growth & monetization
Paid growth and monetization, tuned together so the numbers make sense.
Creative production
Playable creative, motion and campaign assets made by people who also make games.
HOW WE WORK
Playful on the surface. Serious underneath.
We take play seriously. Three things we optimise for:
Player respect first
Monetization should feel like part of the experience, not a tax on it. We design for the people on the other side of the screen.
One team, no handoffs
Game, growth and creative sit together. What we learn in a campaign goes straight back into the game.
Small bets, fast learning
We prototype, test and keep what works. Momentum beats big reveals.
SAY HELLO
Have a game to build?
Or one to grow?
Game development, publishing, growth or creative — tell us what you are working on.
We read every message.